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Design Brief
Our task was to create a mobile application from scratch onto a functional prototype with Figma. Were we develop a concept as we learn about the main principles of what makes UX and UI designs along with our progress. Importantly understanding the in's and out's of developing an app by researching, collecting data, analyzing, interacting with software, and building. At last, demonstrating a further understanding of how UX/UI plays a huge part across the digital interface.
Who is Yosoou?
Your clothes are individual pieces of how you express yourself. Yosoou is an All In One clothing shopping app ranging from outerwear to inner wear, accessories, and much more! However your support can contribute in great changes with our partners from across the globe.
Surprisingly "Yosoou" came to be with exploring our native languages which plays a huge part in our cultures and how we interact with this world. Yosoou is derived from the japanese word "Yosoi" which means "attire" but also sounds like "Yo Soy" in spanish which means "I am". Then expanded on the word "Matou" which means "to wear", all that combine we came up with "Yosoou".
Which gave us inspiration to make this shopping app as we brought along the power of expression with our clothes, languages, and connection.
What can your support do for others?
Yosoou has a unique rewards system that every product you buy has a value of digital points for rewards. You can exchange your digital points for various rewards of your liking or just save them until you reach the limit. But did you know you can donate them too?
Yosoou wants to strive to making a difference with you, as our users, but also with our international partners across the globe. Your points can actually create an impact as your points can support those in the workforce who's input is very important for our brand. From those who work in our partners companies and factories, to those who provide various materials, and to those that handle our products with care.
Yosoou wants to promote fair wages, ethical sourcing, and a exclusive transparent relationship as buyer and seller.
Let's Make a Difference!
Design System
Phase One
Market Research
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Market Research, asking a diverse group of people questions based on one competitor app.
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Completely a Competitive Analysis to understand what our users use in daily basis and what their opinions on improving certain apps
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Creating a User Flow for one competitor app which was Amazon
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Give a Value Proposition, which we propose by creating an app that provides various services for all users needs in a efficient manner
Phase Two
Napkin Sketches
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Creating Personas, with our selected group of users who help us understand who our audience is
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We started creating another user flow based on how a shopping app does certain tasks like login in, adding a product, browsing, cart selection and etc.
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Then create a Low Fidelity Wireframe, with a basic layout and basic elements and just focusing on just the overall flow and functionality of the app
Personas
Phase Three
Prototype
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Building our Prototype, with our previous wireframe, we began creating more refine elements such as components, graphic elements, and much more
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More User Testing, as we expand on interviewing with our users by their feedback, challenges, and what improvements should we consider. As for updating more of our design and wire framing by revising our unique flow.
Phase Four
High Fidelity UI
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Creating a Mood board, by selecting a main color palette, making graphic elements, and creating various elements and imagery that we may included in our app design
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Develop High fidelity UI, updating and revising screens, flows, and making sure we have the required components within our design system
Phase Five
Final Prototype
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Final User Testing, we had our users test one flow which help us understand how a person interacts with our app as for their feedback for any suggestions and changes to make our app more clearer and efficient
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Based on our final user testing, we made further improvements and revised our final Interactive Prototype.
YOSOOU Final Prototype
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